Getting New Clients For $5 or Less
(a 6 day mini-course)
Day 4: Stand above the crowd
Remember yesterday during campaign set up I said to just write a quick ad and to not take any time on it?
Well today, that’s your only assignment. We’re going to go back to your campaign and add a 1-2 more text ads…
This will not only improve what you created in a hurry yesterday, it will also enable you to split-test your ads. The best way to find a winning ad is to let searchers click on the one that most speaks to them.
Writing effective ad copy is a huge job, and high paying if you’re good at it. Thankfully we’re only going to create another 1-2 ads. Because your new campaign is focused on just one keyword and its variants, this also makes having professional ad copy less necessary. The people who are searching for you can’t directly comparing you against your competitor on the same page (usually), so while your ad needs to stand out, it shouldn’t have to be extremely compelling to get clicks.
Here are your step-by-step instructions to craft these ads. (See instructions below image)
1) Open your Adwords account, and click on your new campaign,
2) Click on your new Ad group.
3) Click on the Ads tab
4) Click on the button +Ad
You will see this screen come up. Now you are ready to write your ad.
Final URL: Put the URL of the page that you want a searcher to land on if they click
Headline 1 & 2: 30 characters each; on the first line use your keyword (company or brand name), and with the rest of that 60 characters, share an attention-getting benefit
Path: This is just for display purposes, not your actual URL. Repeat the keyword or call to action in these fields
Description: An 80 character section where you should write at least one benefit for the searcher, and give them a single call to action (ie, the next step you want them to take)