Services

google-ad-grants-for-nonprofits

Build Step 0: The Discovery Contract

Build Step 1: Keyword Research

Goal of Keyword Research

· Build an effective foundation for your whole ad campaign, aka machine.


  • Using what we learn from the Discovery Contract, including starting by focusing on your most profitable services and most ready-to-buy markets, we will research the most effective keywords to target…
     

  • We will also analyze your competitors, search trends, and based on feedback from you, arrange the keywords for the campaign into three categories:

     


  • 1) Absolute Importance: keywords that are central to your success
     

  • 2) Expansion Importance: Words that are important as soon as we have initial success and want to expand your  campaign to increase ROI
     

  • 3) Desirable Importance: keywords that could have a nice impact on your results, but that are not necessary for achieving a good return.
     
  • Start Researching Your Keywords

Build Step 2: Ad Copywriting

Goal of Ad Copywriting

· Generate leads from buyers who are looking for your solution right now.


  • “You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds.”
    Claude Hopkins (1866-1932)

     


  • We will create ads that target your specific market, and enter the conversation already taking place in your customer’s mind.
    Your ads will grab your prospects’ attention, test their interest, encourage their desire, and move them to action

  • Your ads will be focused, meaning they will be precise and relevant, matching the keywords you’re bidding on.
    Your ads will strike a chord with your chosen market, and will draw clients to you…

     

  • Let Us Be An Advocate For You

Build Step 3: Ad Split-Testing

Goal of Ad Split-Testing

· Continually improve your return on investment.


  • Without split-testing, your machine cannot stay well-oiled, and will never out-work the competition.
    With split-testing, your ads will only grow in effectiveness, giving you the ability to remain in front of the competition…

  • With two ads created for each category of related keywords, we’ll easily discover your best-peforming ads. But we won’t sit back and be satisfied with ‘good enough’.
    We will continually create new ads to beat your current best-performing ones, all in the name of increasing your clicks and leads…

  • This is a methodical, ongoing process that brings significant refinement to your campaigns, and therefore a real difference to your return on investment…
  • Improve Your ROI Today

Build Step 4: Landing Page Creation

Goal of Landing Page Creation

· Turn clicks into clients


  • You will get effectively matched, high converting landing pages for each of your ads…

  • The copy in your landing page will match that of the ad, which will match that of the keywords searched, enabling you to speak your customers’ language and show that you are listening to them…

  • Your landing pages will be built based on proven methods using effective heat mapping, page layout, and calls to action to ensure your prospects are converting…

  • As part of our managed marketing services, we include free landing page creation for your campaigns. If you desire branded or custom pages, we can discuss and utilize as many of these as needed for a small increase in our fee…
  • Convert Your Clicks into Clients

Build Step 5: Conversion Tracking

Goal of Conversion Tracking

· Measure your spend & results


  • Most business owners do not test the effectiveness of their marketing efforts, not realizing how easily search ads can be measured...

  • Without knowing your overall, exact cost per acquisition, meaning, what it costs you to bring a client to your door, you have no way to measure the effectiveness of your marketing investment…

  • With conversion tracking, we can know which of your keywords are most effective & how best to manage your bids. Furthermore, it will also uncover areas where you need to help your own team improve in closing sales…

  • Conversion tracking is a key piece of the machine we build for you in order continually improve your campaign and provide you a greater return…
  • Start Investing Wisely in Your Growth

Build Step 6: Landing Page Split-Testing

Goal of Landing Page Split-Testing

· Continually improve your return on investment


  • A high conversion rate is key to generating new business, and split-testing not just your ads, but your landing pages, is an important part of maximizing your conversions…

  • Most people are aware that they should split-test their ads, and most competent marketing firms do so. But it is not widespread practice to take your tests a step further to the landing page…

  • We will regularly create new landing pages to try to beat your best performing, highest converting pages...

  • If you want to be a leader, among the 10% of businesses who can weather good and bad market cycles, it is imperative to not simply hope your once-effective ads will always remain that way…
  • Improve Your ROI Today

Build Step 7: Monthly Campaign Analysis

Goal of Monthly Campaign Analysis

· Prevent small problems from growing out of control due to neglect. Protect your Machine by keeping it well-oiled.
· Help you discover areas where you can strategically improve your business


  • Each month we will send you a detailed report on your campaign: the changes we’ve made, how often your ads are being shown, the number of impressions, clicks, and conversions you’ve received, & how it compares to previous months…

  • From this data we will know how to take action in the coming month to:
    1) stop problems dead in their tracks due to neglect, and 2) improve your results…

  • Issues these reports can uncover will be related to every aspect of your campaign – keywords, ads, landing pages, your own value proposition, credentials/credibility, and certainly your incoming sales procedures…

  • Each month represents a new opportunity for us to both evaluate our efforts: for you to determine whether you are receiving the value we promise, and for us to measure whether we are achieving the return we have promised…
  • Fix Your Machine

Build Step 8: Campaign Expansion

Goal of Campaign Expansion

· Generate more new business by capturing prospects who did not convert and/or from new lead sources. This new business is generated at a faster pace than can be done with continual improvement alone.


  • As the effectiveness of your search campaign grows, you will have the opportunity to evaluate how you would like to further increase your investment…

  • We can help you do this by expanding your campaign in a number of ways:

  • · New keywords (or bidding higher on current keywords)…

  • · Remarketing – re-targeting prospects who have clicked on your ads but have not bought

  • · Display campaigns – specific to re-targeted prospects, we can create visual ads to re-engage them…

  • · New ad platforms – we can expand to Bing search ads to capture customers from untapped audiences…
  • Grow Your Business Faster

What our clients have to say about us ► ► ►

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